Initial Campaign Strategy Document

Names of group members
Deeana RadleyDeeanaRadleyMDX 21:51, January 31, 2011 (UTC)

Julie Refseth

Kaya Eren

Madeleine Blanchard

Emma Mahoney

Can Gizem Arik

Campaign issue.
Binge Drinking (amongst young people)

Aim of campaign.
Bring awareness to younger people the dangers excessive alcohol intake can have.

Key message of campaign.
Drink responsibly, don't be silly.

Target of campaign.
Young people between the ages of 16-25

People and groups to support key message.
Yet to be confirmed.

Actions and Tactics to achieve aim
Thinking of producing a survey to our target audience and gathering our own study and research on the intensity of this issue. Also, plan to document a deliberately drunken evening out to demonstrate to others how they appear to each other and how dangerous it can be to them. Was considering placing empty plastic bottles around campus with voilent images of alcohol damage to the liver on them, as a means of sublimimal messaging- similar to cigarette packets.

Resources needed
Alcoholics anonoymous. The internet, the library, a little bit of money, a camera. Mobile phones.